Research by Childwise has found that over the past 20 years, children aged 5 to 16 have doubled their screen time from 3 to 6 hours. At the same time, the boys were more susceptible to "screen disease" - up to 8 hours. Girls need 3, 5 hours to satisfy their “screen hunger”.
Over the past 20 years, not only the timing has changed, but also the technical priorities. If in the 90s children spent their time mostly watching TV screens and reading magazines, today they are replaced by tablets, mobile phones, smartphones and game consoles.
Today, most young TV viewers prefer to watch their favorite programs on YouTube or on TV channel websites. On-demand paid services (like Netflix) are growing in popularity.
In general, polls reveal a significant reduction in children's TV audience by about 80%. There is only one reason - the rapid "migration" of children to the Internet, where there is more information, choice and, accordingly, freedom.
A survey conducted by Childwise identified the most popular children's websites. The top three include YouTube, Facebook, Google. The report notes that in the next 10 years, children's dependence on the Internet will only increase.
Researchers believe that technology that cannot be controlled with smartphones will gradually become a thing of the past, and a new young generation of users will finally move to wearable technologies in the world of smart watches, glasses and virtual reality headsets.