By and large, every company showcased at CES 2016 is trying to sell people the same thing: happiness. But only the startup Nervana promises to achieve this goal in the most literal sense - by stimulating the production of chemicals in the human body responsible for feelings of joy.
A Florida-based startup has introduced a gadget that adds a pleasant experience while listening to music. The device works in conjunction with a smartphone or music player on the principle of electrical nerve stimulation.
An electrical impulse is supplied in accordance with the rhythm of the music being listened to and acts on the vagus nerve, which is responsible for the production of "happiness hormones" - dopamine, serotonin and oxytocin. The human body generates these same substances as a "reward" when playing sports.
The company plans to start accepting pre-orders for Nervana in the coming weeks. The price of the device will be $ 299.