The system of social rating of citizens, actively promoted in China, is imperfect and is constantly criticized. Most often, as an instrument of the totalitarian dictatorship of the state over a person. However, at least it works officially and openly, but the recently discovered American analogue entirely depends on the interests of private capital.
A journalist for The New York Times, Kashmir Hill, contacted the Sift organization, where she was given a 400-page dossier on herself - as a demonstration of the company's effectiveness. Such big data companies collect a lot of personal information about consumers in the United States - for example, what and where they buy, how often they use discounts, how actively they defend their rights when returning defective goods, through which services they pay, etc. A dossier is a detailed portrait of a client that helps companies better understand their interests.
The problem is that Sift customers use such information at their own discretion and not always legally. If one customer is served instantly on the basis of his consumer rating, then another may not even be allowed on the doorstep of the establishment. Someone will have their gadget repaired in a day, and someone will be pushed to the end of the queue. Organizations create their own loyalty ratings and, based on them, rank buyers, pursuing a policy identical to the initiative of the Chinese authorities.
The most unpleasant thing is that most of Sift's competitors are closed, they will never tell what information they collect, or who they transfer it to. People are discriminated against without being able to find out or correct it. It’s not scary if the “unreliable” buyer is simply not shown new models of smartphones in the store. But what about medicines for a serious illness, housing, job opportunities, and other essentials? It already looks like an attempt to manipulate the lives of millions of people.