Back in 2015, Algix and Effekt began jointly developing Bloom algae-based eco-foam. Later, a company of the same name was created, which is now starting to produce shoes from it.
The raw material for ekofena is algae that live in the USA and Asia in places where there is an excess of nutrients (usually due to the washout of mineral fertilizers), which contribute to their rapid growth. Algae themselves harm the surrounding ecosystem, especially fish. But as you know, there is nothing superfluous in nature, and scientists have found application for parasitic algae.
The collected biomass after collection is dehydrated, dried and converted into granules. After mixing with other components, a soft, pliable foam is formed. Depending on the recipe, algae can make up from 15 to 60% of the finished product, which is not inferior in quality to hydrocarbon analogues.
The foam was originally used to make yoga mats and surfboards. And now the British footwear manufacturer Vivobarefoot announced its readiness, together with Bloom, to start production of "grassy" footwear for the first time in the world.
The specialists of Vivobarefoot company have calculated that only one pair of men's shoes in size 42 will help "return" to nature up to 216 liters of clean water and reduce the emission of CO 2 into the atmosphere, which can be pumped into 40 balloons. Shoes will be available on the company's website in July.